Reach the skincare reader who has stopped trusting the ads.
The Skin-ny is a weekly, independent skincare newsletter read by women over 45 in the UK, US and Canada. No affiliate links, no sponsored opinions, and a published wall between what we cover and what we earn. She trusts this email because nothing in it is for sale. That's what you're buying a seat next to.
Over 45, considered, and done with being sold to.
She buys prestige-tier skincare at the shops she trusts, reads the label, and doesn't take an influencer's word for it. She reads us to spend smarter, not more.
87% are 45 or over
48% are 45 to 54, 39% are 55 and over.
UK, US and Canada
42% UK, 20% US, 17% Canada, 11% Australia and New Zealand.
Spends £500+ a year
42% spend over £500 on skincare a year, 19% over £1,000.
Trusts us over influencers
72% trust the advice here more than influencers, press and brand ads; 11% say it's the only skincare advice they read.
Buys where you're stocked
Boots and Superdrug links get the most clicks of any retailer we feature.
Acts on it
One in five changed a purchase on our say-so inside their first month: bought something we rated, or skipped something we didn't.
What else she buys
Share of readers whose considered spending goes to each lane. We never review these categories, so a brand in any of them can book any week.
Source: reader survey, 64 engaged readers, July to October 2026, most within their first month on the list; issue click data, beehiiv, July to September 2026. Full cuts in the media kit.
Easy partners. Strict editors.
One email to book, one invoice, no agency in between. These rules are why readers open and trust the email every Thursday, and that attention is what you're buying.
Two labelled slots an issue. One email to book.
Send us a brief. We write the ad in our voice; you sign it off.
Ads are labelled as ads, never dressed up as editorial. No previews, no coverage for sale.
Haircare, devices, fashion, travel and home never come up in the editorial, so you can book any week. Skincare brands book outside the weeks we cover their category.
No affiliate links, ever. The slots are the only commercial content readers see, and paying members read an ad-free edition.
Two slots, in our voice, clearly marked.
We write the copy so it reads like the rest of the issue and does what your brief asks of it. You sign off the substance; we keep the voice. Every slot is marked Sponsored.
Primary slot
£120 an issueTop of the issue, straight after The Open. Headline, up to 60 words, your logo, one link. Read by roughly 700 people the morning it lands.
Secondary slot
£70 an issueMid-issue, between The Counter and The Brief. Headline, up to 40 words, one link, text only.
Every placement
A one-page report the morning after the send: opens, and verified, bot-filtered clicks on your link.
"Roughly 700" is 53% of 1,325 subscribers, the trailing-90-day open rate applied to today's list.
A headline we write to your brief, in our voice
Up to 60 words that read like the rest of the issue and do the one thing you asked for. No claims we can't check, no superlatives we wouldn't use ourselves.
yourbrand.com →A shorter headline, text only
Up to 40 words, one link, same rules.
yourbrand.com →Where the two slots sit. Both are set in the issue's own type and labelled Sponsored.
Your brief
The product, the one thing you want her to do, anything we must or must not say.
Our draft
Headline and copy in the issue's voice.
Your sign-off
Nothing runs without it.
The issue lands
Your slot, labelled Sponsored.
Your report
Opens and verified clicks. One page.
Logo as a horizontal PNG or JPG under 100KB; one link, no shorteners, your own UTMs welcome. A brief that asks for a health or efficacy claim we can't stand behind is declined, with the reason, before the deadline.
Priced for a first test.
Flat rates, one invoice, no agency mark-up. Prices hold for bookings made before 31 December 2026 and move with the list after that.
Prices in GBP, excluding VAT where applicable. Booking is by Stripe link; the rate card is the agreement.
Book a slot, or ask us anything.
Reply with the month you want and we'll confirm dates within one working day. A yes becomes a Stripe link, one invoice, and a brief form.